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Batteries Plus America's Battery Stores
Required Capital
$75,000
Units 325
Required Net Worth
$250,000+
Started 1988
Batteries Plus® was the first company to respond to the evolving needs of the replacement battery marketplace. Franchising of Batteries Plus® stores began in April 1992, four years after the first Batteries Plus® corporate store was opened. Today, Batteries Plus® has corporate and franchise stores in operation coast to coast. We are the largest, most comprehensive and most sophisticated battery store chain in America. Our future plans call for controlled growth through the opening of additional corporate and franchise stores at operationally prudent intervals.
Consider these facts:
- We are a battery-dependent society – that dependence is growing daily.
- The variety of batteries and their applications continues to increase.
- 1,000's of batteries need replacement in 1,000's of items every day.
- With technology, lifestyle and the need for portability driving the demand for batteries, rapid expansion of this industry will only continue.
- A Batteries Plus® franchise offers you a unique opportunity to tap into this rapidly growing market at the ground floor level.
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Overview
Batteries Plus was the first organization to respond to the evolving battery  replacement market, providing ONE source for both retail and commercial/business consumers, specializing in difficult and hard-to-find batteries.
Batteries Plus was founded in 1988 in Green Bay,
Wisconsin, and began franchising in 1992. Batteries Plus has refined the
model of the all-battery concept to become the nation’s largest, single-source
battery supplier with more than 325 operating stores in 41 States and
Puerto Rico. Our unique retail business specializes in Cordless Tools,
Razors, Cell Phones, Computers, Toothbrushes, Pet training devices, anything
for the Home or Office. Our business-to-business opportunity supplies
Utility Companies, Tool and Die controls, The Military, Aerospace, Hotels,
Hospitals, Construction Companies, and so many more.
>> Consider the Facts
- 24 Billion dollar industry – growing 6% annually
- Technology and lifestyle demands for portability continue to rapidly expand
- Unique retail and business-to-business opportunity – repeat customers
- In-store technical center provides custom battery replacement opportunities
- Every Batteries Plus store benefits from 5 revenue streams
- Ranked top in category by Entrepreneur Magazine
- Ranked as one of the top 25 Franchisers by the Wall Street Journal
- Opening a new store on average of every 10 days
- Fragmented Industry
- No National Competitors
>> Support Features
- National Account Sales Program
- Provide Standardized Pricing to National Customers
- On-line Order Capabilities
- E-Commerce
>> Batteries Plus Support Network
- Real Estate & Store Design
- Extensive Training (4 weeks Corporate/2 weeks in Field)
- Product
- Tri-Star Commercial Sales
- Operational
- Tech Center
- On-going field support – 3 visits in the first year
- Marketing, Media planning and Advertising services
- In-House Marketing and Design team
- Category Management
- Product Call Center
- POS System
- Quality Assurance & Technical Support
- Pro-Source
- i-site (Intranet Site)
>>Batteries Plus Target Markets
- 50,000-100,000 population (200,000 in Major Metros)
- Minimum 3,000 businesses (excluding retail establishments) available to support commercial business
>> Successful Operational Teams- Husband/Wife
- Investor/Operating Manager
- Parent/Child
- Sales & Marketing background most helpful
- Absentee owner for the right candidate
- CEO – Dogwatch International
- Owner – Jet Fuel Barge Business
- Owner – Architectural Design Firm
- National Account Sales – UPS
- VP Sales – Power One
- Director of Sales – Compuware
“Owning a franchise is an important decision and we want to make sure you have all of the information necessary on understanding and knowing what makes a successful retail franchise. Our franchise development team will work with you on a comprehensive process to make sure we are the right franchise opportunity for you.”
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