A Beyond Juice Cafe License is your opportunity to own a Beyond Juice Cafe in your community. Barnes and Noble sells books and offers coffee. General Nutrition Centers sell vitamins and supplements. Starbucks Cafe sells coffee and sweets. A Beyond Juice Café is a place where people meet for lunch (Meal-In-A-Cup), read health and longevity related books and periodicals, have coffee, purchase health supplements, salads, and healthy sandwiches.

In the beginning, Beyond Juice (originally "Total Energy") purveyed blended juice drink products based on scientifically prepared formulas that delivered maximum nutrition and maximum taste. The company's goal was to create a healthy alternative to fast food that actually tastes better than fast food. The original Beyond Juice formulas were made possible by research at the University of Illinois and the University of Minnesota. It was the goal of the company's founders to get their science right, the first time. They succeeded.

Originally, Beyond Juice operations were company-owned. They engendered quite a following and numerous requests for franchise information. The founders had no desire to franchise their unique and profitable business operations in the 1980's and 1990'. However the concept of franchising, seeded in consciousness, germinated there, and grew into the License Opportunity you are inquiring about today.